Blog post!
Why Video Production Matters. Insights from the Best Video Production Company in Kochi.
We’re writing this post to spread awareness about video production, especially for those who may have heard the term but don’t fully understand what it means. As the top digital marketing company in Kochi, we’ll keep it clear and simple.
Why Video Content Is a Game-Changer for Businesses.
Video is now the most engaging and effective way to communicate online. From product explainers to brand stories, video content captures attention, builds trust, and drives results.
It’s no longer optional, it’s essential.
What is Video Production?
Video production is the process of creating video content for various platforms, websites, YouTube, Instagram, ads, and more. It includes:
Planning (pre-production)
Filming (production)
Editing and post-production
Publishing and promotion
A well-crafted video tells your story in a way that words and images can’t.
Types of Videos That Boost Brands
1. Explainer Videos
Perfect for explaining your product or service in 60–90 seconds using visuals and voiceover.
2. Promotional Videos
Short, engaging videos made to promote offers, launches, or your brand’s USP.
3. Social Media Reels
Quick, creative vertical videos designed for platforms like Instagram and YouTube Shorts.
4. Corporate/Brand Story Videos
Tell your company’s journey or introduce your team to build a personal connection with your audience.
5. Product Demos & Reviews
Showcase how your product works, highlight features, and build trust with prospective customers.
A Simple Example
Imagine you own a sneaker brand in Kochi. Here’s how video production helps:
Create teaser reels for your latest collection
Shoot a product demo to show how the shoes perform
Use ads with short videos to drive Instagram traffic
Tell your brand story through a 2-minute feature video
Video content like this can drastically improve engagement and conversion rates.
Why Choose Penquin as Your Video Production Company in Kochi?
At Penquin.io, we combine creativity with strategy to produce videos that captivate and convert.
Our video production services include:
Concept development & scripting
Shooting & editing
Motion graphics & animation
Voiceovers & music
YouTube & social media optimization
We work closely with brands to ensure every video aligns with your message and marketing goals.
Frequently Asked Questions
Q1: What does a video production company in Kochi do?
A video production company handles the end-to-end process of making videos — from concept and scripting to shooting, editing, and publishing.
Q2: How much does video production cost in Kerala?
Prices vary based on the type, length, and complexity of the video. A basic promo video may start at ₹5,000 – ₹10,000, while advanced edits or animations can cost more.
Q3: Why choose Penquin.io for video production?
We offer creative direction, professional editing, on-brand storytelling, and delivery optimized for all platforms, all under one roof.
Q4: Can I use videos for Instagram and YouTube Ads?
Absolutely. We create short-form content specifically tailored for Instagram Reels, YouTube Shorts, and Google Ads to boost engagement.